#LOGO VS WORDMARK FULL#

This can be useful if it fits the brand and remains legible. Custom wordmark by khingkhingįor wordmark-only logos, many designers choose a more creative, hand-lettering style given the absence of any other graphic. Designers must effectively leverage the way logo fonts communicate through their shape and style.įor wordmark logos, hand-lettering is usually preferable. With that said, plenty of high-profile brands use fonts as the starting point for their wordmarks.Īnother consideration is when the typography of the wordmark becomes the basis for the rest of the fonts a brand will use (in letters and advertising, for example). Since it is so important for name recognition, the letters must be readable across a wide range of sizes and distances.Ĭustom lettering is also preferable to a standard font in order to stake out a unique identity. The wordmark’s main concern is typographic style and legibility. It can stand alone-some brands only have a wordmark logo with no icon. The wordmark is the brand name that accompanies the logo icon. As it explicitly identifies the brand, it is comparable in importance to the logomark, to the extent that for many brands the wordmark is the entire logo. The wordmark is the text part of the logo design that displays the brand name. A mascot will use character design to create an appealing character, often one that will appear in other contexts outside the logo such as on a website or in a commercial. A monogram will use a decorative version of the initial letter(s) of the brand name. An abstract mark will use organic shapes or geometry with no reference to explicit images. A pictorial mark will model itself after a specific image, such as the clamshell on the Shell logo or the peacock tail on the NBC logo. The logomark can come in a variety of forms. Logo design with a pictorial mark by svart ink

#LOGO VS WORDMARK FULL#

Often, it acts as an avatar, meaning it stands alone for the brand in certain contexts when the other elements of the full logo are absent. It accomplishes this through symbolism, shape language, color theory, and design principles-communicating traits to the viewer on a subconscious level. It is generally the most recognizable part of a logo, meant to encapsulate the entirety of the brand in a singular image. The logomark is the icon, pictogram or graphical element of a logo design. In order to help you design the best overall logo design, we are going to walk through the individual pieces of a logo and how they work. In addition, different types of logos may contain some parts that others exclude. But the anatomy of a logo is not only more involved than it can at first appear, anyone who wants a logo must be familiar with it if they want to create a successful logo.Įven while the whole composition is important, each part of a logo has its own specific purpose and particular effect on the viewer. This can lead to the misconception that there isn’t much to them. Logos are designed to be easily understood at a glance-simple and memorable.

Logo vs wordmark